"Television viewers of this year’s Super Bowl may notice something unusual amid the usual onslaught of macho-themed commercials for beer, snack chips and pickup trucks. In a Super Bowl campaign, the actor-turned-fashion-designer John Malkovich discovers that the web domain JohnMalkovich.com is controlled by another John Malkovich." — The New York Times
John
Malkovich.com
Emmy - Outstanding Commercial
Webby x 4
Malkovich inspires 130 million people to “Get your domain before it’s gone.”
John Malkovich is no stranger to an identity crisis. This time, as Malkovich prepares to make the move from Oscar-winning actor to fledgling fashion designer, he quickly realizes he’s got a big problem.
How the f**k can you be John Malkovich?!
JohnMalkovich.com (Super Bowl Pre-kickoff Film)
Is this a meta joke from one of Hollywood’s most clever shape-shifters? Yes and no.
Get out of my name!
... another John Malkovich—this one a fisherman behind the ‘ULTIMATE Fishing Site!!’
JohnMalkovich.com (Super Bowl Halftime Film)
But I’m him. There is a film about me being me.
"I’m just going to call the guy."
During Super Bowl halftime, the world got to enjoy John Malkovich calling the other John Malkovich, asking for his domain back.
JohnMalkovich.com appeared on the world's biggest stage.
JohnMalkovich.com encouraged people to register their domain name with Squarespace before it got scooped up by someone else. It amplified Squarespace's global "Make Your next Move" campaign that launched John Malkovich’s real fashion business.
- Sold-out Fashion Week collection by John Malkovich
- Biggest revenue month in Squarespace’s history
- Most traffic to Squarespace.com in 12 years
- 3.15 billion media impressions
Client
Squarespace
Output
- Brand Strategy
- Global Creative Platform
- Super Bowl Campaign
- Global Q4 and Q1 Campaign
- Production: Film, Digital and Print