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Targeting the female market with this viral campaign proved to be a winning strategy for Under Armour.

Targeting the female market with this viral campaign proved to be a winning strategy for Under Armour.

Indeed, Mr. Malkovich himself uses Squarespace to sell his men’s wear. And he isn’t pretending to be a fashion designer.

Indeed, Mr. Malkovich himself uses Squarespace to sell his men’s wear. And he isn’t pretending to be a fashion designer.

A celebrity endorsement touchdown.

A celebrity endorsement touchdown.

What’s impressive here isn’t that they somehow convinced 2Chainz & Adam Scott to rep for them, it’s how they made the entertainment itself an elaborate product demo.

What’s impressive here isn’t that they somehow convinced 2Chainz & Adam Scott to rep for them, it’s how they made the entertainment itself an elaborate product demo.

Demián Bichir and Ana de Armas Star in Moving Medical Drama.

Demián Bichir and Ana de Armas Star in Moving Medical Drama.

10 Best Sports Moments of the Year. Under Armour - Misty Copeland.

10 Best Sports Moments of the Year. Under Armour - Misty Copeland.

2 Chainz – Expensify Th!$. Yes, this is real, and it's amazing.

2 Chainz – Expensify Th!$. Yes, this is real, and it's amazing.
Emmys (1)
  • EMMY - TV Academy of Arts and Science for Outstanding Commercial
Cannes Lions (34)
  • GRAND PRIX | Cyber
  • GRAND PRIX | Health & Wellness
  • Gold Lion | Entertainment
  • Gold Lion | Entertainment for Music
  • Gold Lion | Cyber
  • Gold Lion | Film Craft
  • Silver Lion | Cyber
  • Silver Lion | Digital Craft
  • Silver Lion | Sustainable Development Goals
  • Silver Lion | Cyber
  • Silver Lion | Cyber
  • Silver Lion | Media
  • Silver Lion | Promo & Activation
  • Silver Lion | Branded Content
  • Silver Lion | Pr
  • Silver Lion | Direct
  • Silver Lion | Direct
  • Silver Lion | Direct
  • Silver Lion | Direct
  • Silver Lion | Media
  • Silver Lion | Health & Wellness Lion
  • Bronze Lion | Titanium and Integrated
  • Bronze Lion | Film
  • Bronze Lion | Film
  • Bronze Lion | Film
  • Bronze Lion | Film
  • Bronze Lion | Film
  • Bronze Lion | Direct
  • Bronze Lion | Direct
  • Bronze Lion | Direct
  • Bronze Lion | Direct
  • Bronze Lion | Direct
  • Bronze Lion | Digital Craft
  • Bronze Lion | Cyber
Work Major Achievements (4)
  • United Nations | Award for exemplary positive and empowering message for women
  • Wall Street Journal | 10 Best Sports Moments of the Year – Under Armour
  • AdAge | Marketer of the Year – Under Armour
  • AdAge Campaign of the Year Integrated | Corazon Montefiore
Agency Recognition (5)
  • Top 10 World's Most Innovative Companies by Fast Company in 2019 | JohnXHannes
  • #3 Worldwide Independent Agency at Cannes Lions | JohnXHannes
  • AdAge’s U.S. Small Agency of the Year in 2019 | JohnXHannes
  • AdAge’s U.S. Small Agency of the Year in 2018 | JohnXHannes
  • #1 Creative Director in the U.S. | Hannes Ciatti
D&AD (17)
  • Yellow Pencil | Entertainment Fiction Film
  • Yellow Pencil | Mobile Experience
  • Graphite Pencil | Entertainment
  • Graphite Pencil | Film
  • Graphite Pencil | Online Video
  • Graphite Pencil | Digital and Mobile
  • Graphite Pencil | Integrated and Earned Media
  • Wood Pencil | Tactical Film Advertising
  • Wood Pencil | Art Direction for Digital Marketing
  • Wood Pencil | Branded Film Content and Entertainment
  • Wood Pencil | Film
  • Wood Pencil | TV and Cinema
  • Wood Pencil | Digital
  • Wood Pencil | Direct
  • Wood Pencil | Integrated & Earned Media
  • Wood Pencil | TV and Cinema
  • Wood Pencil | TV and Cinema
The Webbys (12)
  • Webby For Good
  • Webby Best Use of Video or Moving Image
  • Webby START APP
  • Webby Corporate Social Responsibility Campaigns
  • Webby Scripted (Branded) People's Voice
  • Webby Integrated Mobile Experience
  • Webby Social Media
  • Webby Media & PR
  • Webby Social Media
  • Webby Integrated
  • Webby Integrated
  • Webby Web Services & Applications
One Show (19)
  • Interactive | BEST IN SHOW
  • Social Media | BEST IN SHOW
  • Gold Pencil | Feature Length Narrative
  • Gold Pencil | Cinematography
  • Gold Pencil | Direct Digital Marketing
  • Gold Pencil | Interactive Websites
  • Gold Pencil | Interactive Advertising
  • Gold Pencil | Social Media Integrated Campaign
  • Silver Pencil | Integrated Campaigns
  • Silver Pencil | Craft - Direction
  • Silver Pencil | Web UX Design
  • Silver Pencil | Interactive Craft
  • Bronze Pencil | Interactive
  • Bronze Pencil | Innovation in Branded Entertainment
  • Bronze Pencil | Online Films & Video / Long Form
  • Bronze Pencil | Consumer TV 30 sec Campaign
  • Bronze Pencil | Mobile Applications
  • Bronze Pencil | Integrated Branding
  • Bronze Pencil | Integrated Public Service
Effies (11)
  • The Grand Effie
  • Effective Agency of The Year
  • Effie Gold
  • Effie Gold
  • Effie Gold
  • Effie Gold
  • Effie Gold
  • Effie Gold
  • Effie Gold
  • Effie Silver
  • Effie Silver