Expensify

2 Dollar Bill

Rap legend Lil Wayne keeps it rare in 2 Chainz’s “2 Dollar Bill” featuring Expensify.

The music video for “2 Dollar Bill” seamlessly integrated the Expensify app into the hottest single on 2 Chainz’s 2019 album, Rap or Go to the League. Director Andreas Nilsson created epically strange visuals to bring the song fully to life.

Praise
  • 2 x Cannes lions



2 Dollar Bill (Music Video)

Like a two-dollar bill. I'm rare, I'm rare.

2 Chainz

“2 Dollar Bill” was the follow-up track to 2 Chainz's “Expensify Th!$,” the world’s first expensable music video, which launched Expensify into the stratosphere during the 2019 Super Bowl and became the number song in the US with 50 million YouTube views.

2 Chainz often has weird and interesting video treatments…but his latest…definitely takes the cake.

SPIN

Using the Expensify app, viewers could expense a golden skateboard by simply snapping a photo of the receipts and getting reimbursed $10K in actual cash. Just like the app worked in real life.

This video is sure to go down in the history books.
Def Jam
Absurd.
Rolling Stone

Raw steak, a ventriloquist, Lil Wayne on an operating table while doctors pull gold bars from his open torso: the video piled on surreal images while artfully including the game-changing technology of Expensify.

I got game like Donald Goines start-up companies, cryptocurrency coins.

Amplified by the star power of Lil Wayne, “2 Dollar Bill” further inserted Expensify into the pop-culture conversation. Together, “Expensify Th!$” and “2 Dollar Bill” racked up over 16 million views on YouTube’s Vevo.

16M
views on Youtube
5.5K
comments on Youtube
5+
features in major publications including Rolling Stone, Pitchfork, Fader, Complex and Vice

hello@altony.co

Client

Expensify

Output

  • 4Cs Research
  • Brand Strategy
  • Brand Book and Identity
  • Global Creative Platform
  • Talent Management and Contracts
  • Film Production
  • Communications Planning
  • Media Planning
  • Public Relations

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Black-and-white portrait of Ed Rogers, Managing Partner at Alto, featured in Campaign’s “40 Over 40” list, with bold red and white typography highlighting the recognition.
Close-up of a boy’s face in dim light, featuring Alto’s Cannes Lions wins for the Life360 “Family-Proof Your Family” campaign, including 1 Silver, 1 Bronze, and 3 finalist honors.
Close-up of a man in military uniform adjusting his hat, highlighting Alto’s Cannes Lions achievements for Montefiore Einstein’s “The Comeback” campaign with 4 finalist honors.
Shadow of Batman projected on a wall, promoting Alto’s Cannes Lions win and finalist recognition for the “Become the Knight” campaign with Meta Reality Labs.