“2 Dollar Bill” was the follow-up track to 2 Chainz's “Expensify Th!$,” the world’s first expensable music video, which launched Expensify into the stratosphere during the 2019 Super Bowl and became the #1 song in the US, with 50 million YouTube views.
Rap legend Lil Wayne keeps it rare in 2 Chainz’s “2 Dollar Bill” featuring Expensify
The music video for “2 Dollar Bill” seamlessly integrated the Expensify app into the hottest single on 2 Chainz’s 2019 album, Rap or Go to the League. Director Andreas Nilsson created epically strange visuals to bring the song fully to life.
2 Dollar Bill - 2 Chainz ft. Lil Wayne, E-40
Like a two-dollar bill. I'm rare, I'm rare
2 Chainz often has weird and interesting video treatments…but his latest…definitely takes the cake.
Using the Expensify app, viewers could “expense” a golden skateboard by simply snapping a photo of the receipts and getting reimbursed $10k in actual cash. Just like the app, worked in real life.
This video is sure to go down in the history books
Absurd
Raw steak, a ventriloquist, Lil Wayne on an operating table while doctors pull gold bars from his open torso: the video piled on surreal images while artfully including the game-changing technology of Expensify.
"I got game like Donald Goines Start-up companies, cryptocurrency coins" 2 Chainz
Amplified by the star power of Lil Wayne, “2 Dollar Bill” further inserted Expensify into the pop-culture conversation. Together, “Expensify Th!$” and “2 Dollar Bill” racked up over 16 million views on YouTube’s Vevo.
- 16,114,745 views on YouTube
- 5,533 comments on YouTube
- Press buzz in Rolling Stone, Pitchfork, Fader, Complex, Vice
Client
Expensify
Output
- 4Cs Research
- Brand Strategy
- Brand Book and Identity
- Global Creative Platform
- Talent Management and Contracts
- Film Production
- Communications Planning
- Media Planning
- Public Relations