Expensify

2 Dollar Bill

Rap legend Lil Wayne keeps it rare in 2 Chainz’s “2 Dollar Bill” featuring Expensify.

The music video for “2 Dollar Bill” seamlessly integrated the Expensify app into the hottest single on 2 Chainz’s 2019 album, Rap or Go to the League. Director Andreas Nilsson created epically strange visuals to bring the song fully to life.

Praise
  • Cannes Lions x 2



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2 Dollar Bill (Music Video)

Like a two-dollar bill, I'm rare, I'm rare.

– 2 Chainz

“2 Dollar Bill” was the follow-up track to 2 Chainz's “Expensify Th!$,” the world’s first expensable music video, which launched Expensify into the stratosphere during the 2019 Super Bowl and became the number-one song in the US, with 50 million YouTube views.

2 Chainz often has weird and interesting video treatments…but his latest…definitely takes the cake.

– SPIN

Using the Expensify app, viewers could expense a golden skateboard by simply snapping a photo of the receipts and getting reimbursed $10K in actual cash. Just the way the app works in real life.

This video is sure to go down in the history books.
Def Jam
Absurd.
Rolling Stone

Raw steak, a ventriloquist, Lil Wayne on an operating table while doctors pull gold bars from his open torso: the video piled on surreal images while artfully including the game-changing technology of Expensify.

"I got game like Donald Goines/Start-up companies, cryptocurrency coins."

Amplified by the star power of Lil Wayne, “2 Dollar Bill” further inserted Expensify into the pop-culture conversation. Together, “Expensify Th!$” and “2 Dollar Bill” racked up over 16 million views on YouTube’s Vevo.

16M
Views on YouTube
5.5K
Comments on Youtube
5+
Features in major publications including Rolling Stone, Pitchfork, Fader, Complex and Vice

hello@altony.co

Client

Expensify

Output

  • 4Cs Research
  • Brand Strategy
  • Brand Book and Identity
  • Global Creative Platform
  • Talent Management and Contracts
  • Film Production
  • Communications Planning
  • Media Planning
  • Public Relations
Next projectCorazón, Give Your Heart

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