Family-Proof Your Family
Families. We love each other, but drive each other crazy with our forgetfulness and poor communication. The simple act of misplacing something or someone can have a ripple effect that can shape a person or a family for years to come. Recognizing this, Tile and Life360 help Family-Proof Your Family, giving us all one fewer thing to talk about in therapy.
Life360 goes hilariously dark in
ads for its tracking technology.
While Tile lagged behind the category-leading tracker brands, Life360 (Tile’s new owner) led the industry as the go-to family-tracking brand. By uniting the two products under a single platform, they not only presented Tile in a new light to a new audience, but also allowed both brands to tap into the hilarious and horrifying reality of family life, positioning themselves as the solution to Family-Proof Your Family.
Life360 and Alto stage the worst funeral ever.
Each spot in the campaign features a different scenario of hilarious family trauma that could have been prevented by Tile and Life360.
To bring Tile and Life360 together for the first time and launch “Family-Proof Your Family” as a global brand platform, we created a new design system including typography, color treatments, animation and static assets across all products and communications.
This Family-Proof Your Family ad deserves
ALL the advertising awards. I haven't been this psychologically impacted since the damn
IKEA 'Lonely Lamp' commercial.
- Brand Strategy
- Global Creative Platform
- Production: Film, Digital, Design and Photography