Life360

Family-Proof
Your Family

When families misplace something or someone, things can go horribly and hilariously wrong. (Spoiler: the campaign features sex workers and a dead body.)

Families. We love each other, but drive each other crazy with our forgetfulness and poor communication. The simple act of misplacing something or someone can have a ripple effect that can shape a person or a family for years to come. Recognizing this, Tile and Life360 help Family-Proof Your Family, giving us all one fewer thing to talk about in therapy.

Praise
  • Cannes Lions x 2
  • D&AD Pencil x 1
  • One Show Pencil x 1
33%
increase in consideration
15%
lift in awareness among parents
30%
YOY increase in monthly active users

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Coffin (45-Second Film)

Life360 goes hilariously dark in
ads for its tracking technology.

– Adweek
Life 360 couldn’t compete with Apple’s behemoth media spend, so they needed creative campaign that would punch way above their weight.

While Tile lagged behind the category-leading tracker brands, Life360 (Tile’s new owner) led the industry as the go-to family-tracking brand. By uniting the two products under a single platform, they not only presented Tile in a new light to a new audience, but also allowed both brands to tap into the hilarious and horrifying reality of family life, positioning themselves as the solution to Family-Proof Your Family.

Life360 and Alto stage the worst funeral ever.

– Muse by Clios
“Family-Proof Your Family” is more than a catchy line—it’s a relatable reminder of “that one time” that every family has, but doesn’t talk about anymore.

Each spot in the campaign features a different scenario of hilarious family trauma that could have been prevented by Tile and Life360.

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Curfew (45-Second Film)

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Coat (60-Second Film)
Bringing Life360 and Tile together as one brand.

To bring Tile and Life360 together for the first time and launch “Family-Proof Your Family” as a global brand platform, we created a new design system including typography, color treatments, animation and static assets across all products and communications.

Logo
Logo
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"Family-Proof Your Family" (OOH)

This Family-Proof Your Family ad deserves
ALL the advertising awards. I haven't been this psychologically impacted since the damn
IKEA 'Lonely Lamp' commercial.

@HereForCatVideo

Client

Life360

Output

  • Brand Strategy
  • Global Creative Platform
  • Production: Film, Digital, Design and Photography
Next projectMade to Cocktail

News from alto

AdAge feature graphic announcing Life360 as one of America’s Hottest Brands 2025, with a quote from CMO Mike Zeman about campaign success, overlaid on animated artwork and Alto branding
Actor Brad Pitt in a racing suit with Expensify and APX GP logos, featured in a Fast Company and Alto podcast promotion about brand placement in the movie "F1."
Rocket launching over a city skyline at dusk, highlighting Alto’s Cannes Lions wins for the Montefiore Einstein “Rarest Stars” campaign, including 1 Silver, 1 Bronze, and 6 finalist honors.
Ad Age "Best Ads of 2025 (so far)"
Black-and-white portrait of Ed Rogers, Managing Partner at Alto, featured in Campaign’s “40 Over 40” list, with bold red and white typography highlighting the recognition.
Close-up of a boy’s face in dim light, featuring Alto’s Cannes Lions wins for the Life360 “Family-Proof Your Family” campaign, including 1 Silver, 1 Bronze, and 3 finalist honors.
Close-up of a man in military uniform adjusting his hat, highlighting Alto’s Cannes Lions achievements for Montefiore Einstein’s “The Comeback” campaign with 4 finalist honors.