Ketel One - Made to Cocktail - Case Study

A global platform for the iconic vodka brand draws on brand heritage to usher in a new era.

Ketel One Vodka was inspired by and created during the Golden Age of Cocktails. To honor the whole scene. To make cocktails even better. This new platform reinvigorates the brand by bringing that simple truth to the forefront again.

Made to Cocktail (60-Second Film)

Ketel One Goes Glam for a New Global Campaign as Vodka Sales Rise.

— Ad Age

A new Golden Age of cocktails.

After years of inconsistent marketing and an onslaught of new competitors, the once-iconic Ketel One languished at the back of dusty top shelves across the nation. It was seen as a quality brand but had no meaning beyond that. It was a blank slate.

The ask was to reinvigorate Ketel One, making it the discerning person’s vodka—synonymous with an elevated cocktail experience. On top of that, our goal was to celebrate the iconic, timeless and sublime cocktail culture of the Golden Age.

Made to Cocktail (OOH)
Made to Cocktail (Print)
Made to Cocktail (Wild Postings)
Made to Cocktail (Social)

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‘Give me a hot pink cosmopolitan—and some drama,’ a woman at a high-end bar tells the bartender. Elsewhere, a European man sends golf balls flying off a yacht... And vodka’s there for it all.

— Adweek

In Ketel One Botanical’s ad, stars want a Bellini and a summer that never ends.

On the heels of Ketel One’s “Made to Cocktail” success, Diageo launched Ketel One Botanical and a line of ready-to-drink cocktails dubbed “The Cocktail Collection” under this proven platform. Ketel One Botanical reminds us that summer is a feeling we never want to end, and the vibes are ours to control. To showcase the lighter side of cocktails, it launches viewers into a never-ending summer of sunshine, spritzes and Bellinis. And while 30 seconds isn’t a lot of time, it’s more than enough to glam up, pour a perfect cocktail and be the host with the most with Ketel One’s ready-to-drink cocktails.