Freedom Calls

Consumer Cellular is a brand loved by those who use it. It's been ranked number one in customer service 15 times in a row by J.D. Power in the value wireless category. But its unaided awareness for those over 55 years old, their key demographic, ranged from only 5% to 17%. That's far too many adults getting stuck in long-term, bad relationships with their phone providers. In 2023, Alto partnered with Consumer Cellular to change that.

Consumer Cellular has the best customer service hotline in the category, and there’s nothing they like more than hearing from their customers. Whether it’s a butt dial or a customer in total awe of their deals, Consumer Cellular loves chatting with people. So Alto built a body of call-center-specific work to show the lengths to which Consumer Cellular goes to make every single call they receive great.