Upwork: This Is How We Work Now
For 200 years, society has treated the old ways of working as sacred and unchangeable. So Upwork brought back a deceased CEO to share a provocative and long overdue message: the old ways of working (in an office, 9-5, two weeks vacation) were entirely made up by people like him. So why not make up something better?
Consumer Cellular: Freedom Calls
For the past 50 years, we have believed that the only thing worse than falling into shark-infested quicksand is turning 55. But the reality is that older people have everything young people want: happiness, financial security, time and freedom. So Consumer Cellular decided it was time to start doing something everyone else in America stopped: celebrating the endless freedoms of being older.
Consumer Cellular gets it: Instead of dreading getting older, people should be looking forward to it. We have everything young people want — confidence, friends, time and really good anti-inflammatories.
Montefiore Einstein: I Want to Live
As a premiere transplant hospital, Montefiore has more than 1,000 patients waiting for organ donors. These people are often left to their own devices when it comes to finding a life-saving living donor. We created a powerful digital tool and platform so patients seeking life-saving organs could tell their stories to potential donors in an impactful, emotional way. In the first six weeks after launch, nearly 1,000 people used our platform or called the hospital to begin the process of becoming a living donor. We have, to date, helped save four lives since the campaign launch, including that of a nine-month-old girl and a three-year-old boy.
Ketel One: Made to Cocktail
Ketel One Vodka was inspired by and created during the Golden Age of Cocktails. To honor the whole scene. To make cocktails even better. This new platform reinvigorates the brand by bringing that simple truth to the forefront again.
Montefiore Einstein: The Holiday Train
Filled with humanity, hope, magical realism and a whisper of nostalgia, this film about one man’s road to recovery reminds us all that caring for each other is the true source of holiday magic.
H&M: Role Models
H&M created a platform that empowers new role models who are making progress in social equality, sustainability, education and other issues. The worldwide initiative to identify and support these impactful young people is funded indefinitely through the proceeds of a new line of sustainable kids’ clothing.
Children are today's 'ROLE MODELS'
We believe creativity can help solve some of the world’s biggest challenges
We partnered with St. John’s University in Queens—one of the most diverse colleges in the US—to create an internship program that nurtures and hires future industry talent. We’re hoping our legacy will be—well, nothing. So we joined 1% for the Planet to contribute 1% of our annual sales to environmental causes. Alto is a carbon-neutral company. In 2021, we partnered with Watershed to measure our carbon footprint and offset it.