Holiday

Children with rare diseases are often portrayed as fragile or defined by their diagnosis. This campaign reimagined them as what they truly are: unstoppable heroes.

No token characters. No pity. Just brilliant, hilarious, fearless kids.

We cast real children with rare diseases and let their personalities lead the film.

This was not about overcoming obstacles. It was about outsmarting the universe with grit, creativity and New York attitude.

With the city ready to cancel the holidays, five scrappy kids refuse to let that happen.

Their plan? Build a rocket out of junk, fly to space and steal stars from the Milky Way to relight the city.

We built a rocket from car parts, kitchen appliances and a broken PlayStation, giving it the perfect patched-together feel. The tone mixed big adventure with fast talking, street-smart comedy, inspired by films like The Goonies and Stand By Me.

These kids were not waiting to be saved. They were saving the holidays, saving New York and proving that the brightest stars aren't in space.

Our project started with a brief to celebrate the life-changing power of eye-tracking technology. This technology, pioneered by neurologists at Montefiore Einstein Hospital, reveals the true potential of individuals incapable of speech or voluntary movement, who were previously perceived as having limited cognitive abilities. It gives such people a voice through their eye movement, revealing the amazing human beings often hidden inside.

The campaign drives to a digital experience at MagicInAllofUs.org, which gives people the opportunity to learn about eye tracking and, through a digital tool, immerse themselves in what it feels like to express yourself using only your eyes.