Beats by Dre

Above the Noise

A celebration of those who transcend negativity to become who they are meant to be.

A global holiday film for Beats Studio’s noise-canceling headphones that leads into the new year with optimism, poignant statements and moments of joy.

Praise
  • Wood Pencil x 1
  • Silver Pencil x 1
Above the Noise (Long-Form Film)
When all the noise is gone, and you’re just left with you.

At the heart of this film is a story. A poem. About some kids who are different. Michael K. Williams (The Wire, When They See Us) plays Uncle Mike, who tells his niece a humanizing story about a group of kids whose shared challenges and fears bind them together. Serena Williams, Neymar Jr., Cara Delevingne, Kris Wu and the next generation star in this film urging others to overcome the noise and stay true to themselves.

A fairytale… about having the ability to face down 'the noise'.

—Ad Age
There once were some kids who could shut off their ears.

It’s a story born from a product truth—Beats Studio’s wireless headphones with Pure Adaptive Noise Cancellation technology block out the noise. But it’s bigger than that. Commotion, praise, opinions, hype—this film is about rising above it all.

But when the noise is all gone… And you’re just left with you… That’s when you hear… What you’re meant to do.
...sleek and cinematic…
Adweek

Client

Beats by Dre

Output

  • Brand Strategy
  • Global Creative Platform
  • Global Holiday Campaign
  • Production: Film, Digital and Print

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