Ray-Ban Meta

You Ain’t Seen
Nothin' Yet

Doja Cat and Teyana Taylor make AI glasses look couture-level cool.

For nearly a century, Ray-Bans have been worn by cultural legends and present at iconic moments. Now, powered by Meta AI, Ray-Bans aren’t just worn in iconic moments—they can actively shape them. Ray-Ban Meta glasses represent the future of tech and fashion: freeing us from our phones and proving current device behavior is out of style. “You Ain’t Seen Nothin’ Yet,” starring Doja Cat and Teyana Taylor, showcases this new way of capturing, translating, assisting, listening to music, and sharing whatever it is we’re experiencing in an iconic, stylish and effortless way.

Fashion has officially entered the future.
– COMPLEX MAGAZINE

THE CHALLENGE

Meta’s research showed that people were interested in Ray-Ban Metas, but didn’t yet need them.

Our audience saw the glasses as another tech gadget rather than a true phone alternative. The barrier wasn’t desire—it was understanding the immediate value the glasses could add to everyday life. Our client brief was to elevate RBMs from nerdy early-adopter tech to the most stylish, cutting-edge essential fashion and tech product.

Doja Cat and Teyana Taylor just made Ray-Ban’s latest Meta glasses look ultra cool for the brand’s 'You Ain’t Seen Nothin’ Yet' global campaign.
-Billboard

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Teyana Taylor - You Ain't Seen Nothin' Yet (30-Second Film)

THE APPROACH

The campaign hit from two angles: a social-first barrage of films, paired with bold, fashion-led billboards dominating the streets.

This wasn’t a tech ad. It was a runway moment. The campaign leaned into performance, music and cinematic drama to show not tell the power of wearable AI. Each film highlighted one key feature—hands-free capture, AI assistance, music or sharing—through stylish, cinematic moments with Doja Cat and Teyana Taylor. Rather than explain the tech, we showed the lifestyle it unlocks, making it easy to imagine Ray-Ban Meta glasses as a natural extension of how people live, create and share. The static OOH elements delivered the crucial fashion credibility needed to position AI glasses as wearable icons.

Doja Cat just made these AI glasses look couture-level cool.
– ELLE

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Doja Cat - You Ain't Seen Nothin' Yet (30-Second Film)

THE IMPACT

The hottest thing in tech became the hottest thing in fashion.

“You Ain’t Seen Nothin' Yet” broke the internet — and the mold. Ray-Ban Meta wasn’t just talked about. It was worn. Shot. Shared. And sold. With earned media lighting up fashion outlets, tech blogs and trend roundups, the campaign positioned Ray-Ban Meta as the must-have accessory of the holiday season. The campaign generated widespread media coverage and hundreds of millions of organic social views—fueled by Doja Cat, Teyana Taylor and fashion influencers. With a new spring/summer brief awarded to Alto and production scaling to 10 million units by 2026, Ray-Ban and Meta see this campaign as a cornerstone in transforming smart glasses into a must-have fashion accessory.

Ray-Ban Meta 'You Ain't Seen Nothin' Yet' campaign, starring Doja Cat and Teyana Taylor is one of the best Fall/Winter 2025 fashion campaigns. The campaign blends fashion and technology in a stylish and futuristic aesthetic.
– ELLE