ALTO

NEW BRAND IDENTITY

A new brand identity to capture Alto’s relentless pace and creativity at a different altitude.

With northern Italian roots and a global presence in New York and Amsterdam, Alto knows what it means to work from a higher vantage point: to see farther, move faster and turn what’s in front of us into something unmistakably great. The new visual identity captures that feeling of ascent and makes the impact we create with clients visible across the system.

The design system is driven by the +1 principle: every element can “add one more” to what came before—one more line, one more layer, one more step up. That incremental lift is how ideas become culture. This principle carries through the entire system.

We start at the top with the logotype, set in a fast, slanted cut of ABC Dinamo’s Gravity—a playful yet impactful typeface inspired by heavy grotesque faces from the ’60s and ’70s. The four letters of A L T O grow progressively taller across the wordmark, symbolizing growth and pace. The gesture is distinctly Italian and nods to wordmarks like Ducati, Pirelli and Lavazza, hinting at speed and relentless energy. The same intentional sense of growth appears in graphs that highlight client impact, as well as across the website, where playful grids and hover effects carry that energy.

Headlines stack into mountain-like formations, signaling that every initiative is grounded in a strong base and foundation—where Alto always stands tall for creativity, craft and innovation.

Inspired by the breadth of brands we serve, our global team and a different mindset, Alto’s color approach is vibrant, prominent and present. Alto is here to make a positive impact on culture, driving real results and taking brands to new heights.

Client

ALTO

News from alto

AdAge feature graphic announcing Life360 as one of America’s Hottest Brands 2025, with a quote from CMO Mike Zeman about campaign success, overlaid on animated artwork and Alto branding
Actor Brad Pitt in a racing suit with Expensify and APX GP logos, featured in a Fast Company and Alto podcast promotion about brand placement in the movie "F1."
Rocket launching over a city skyline at dusk, highlighting Alto’s Cannes Lions wins for the Montefiore Einstein “Rarest Stars” campaign, including 1 Silver, 1 Bronze, and 6 finalist honors.
Ad Age "Best Ads of 2025 (so far)"
Black-and-white portrait of Ed Rogers, Managing Partner at Alto, featured in Campaign’s “40 Over 40” list, with bold red and white typography highlighting the recognition.
Close-up of a boy’s face in dim light, featuring Alto’s Cannes Lions wins for the Life360 “Family-Proof Your Family” campaign, including 1 Silver, 1 Bronze, and 3 finalist honors.
Close-up of a man in military uniform adjusting his hat, highlighting Alto’s Cannes Lions achievements for Montefiore Einstein’s “The Comeback” campaign with 4 finalist honors.